FINALISTS ANNOUNCED!

The 16th Annual Internationalist Awards for Innovative Digital Marketing Solutions

All FINALISTS are winners.

Bronze, Silver, Gold, and Grand Prix awards will be announced shortly.

Finalists Include:

• 7-ELEVEN – 7-SELECT Foodie-Verse; Submitted by PHD Hong Kong
• Air Canada – MUSICAL TRAVEL GUIDES; Submitted by Cossette Media Canada
• ALDI – Nur Nur Natur; Submitted by PHD Germany
• Allegra – Allegra’s Disruptive Launch Campaign; Submitted by Hearts & Science Germany GmbH
• Anzen Health – 855-HOW-TO-QUIT-(OPIOIDS); Submitted by MEDIAPLUS Germany
• Apollo – Everything Blurry; Submitted by MEDIAPLUS Germany
• Arm & Hammer (Church & Dwight) – The Mad Science Lab; Submitted by Wavemaker USA
• Asahi – Scrum Saga; Submitted by PHD Australia
• Bayer – Aspirin, The Official Sponsor of Fans’ Hearts; Submitted by EssenceMediacom USA
• British Heart Foundation– Streams of (Un)consciousness; Submitted by PHD UK
• Butler/Till – Butler/Till’s Conditions Marketplace: An Exclusive, Compliant, and Performant Targeting Offering for Their Pharma Clients; Submitted by Audigent USA
• Carrefour – 41 Million Reasons for an Award; Submitted by Havas Media Belgium
• Coca-Cola – Marvel Comic Can; Submitted by EssenceMediacom USA
• Doritos – Doritos Silent; Submitted by OMD UK
• Dove (Unilever) – Cost of Beauty; Submitted by PHD Canada
• Dove (Unilever) – The Code; Submitted by PHD Canada
• Dove (Unilever) – Beautiful (P)arts; Submitted by Havas International and Havas Play Spain
• Dove (Unilever) – #KeepHerConfident; Submitted by Mindshare USA
• Dove (Unilever) – CROWN x LinkedIn: #BlackHairIsProfessional; Submitted by Mindshare USA
• eBay – Met Gala Debut; Submitted by EssenceMediacom USA
• EE Games Store – EE Game Day; Submitted by Havas Play UK
• Ford – Ford x Sydney Sweeney; Submitted by Mindshare USA
• Gold Peak (The Coca-Cola Company) – Gold Peak Tea Lens; Submitted by EssenceMediacom USA
• Google Play – Game Awards; Submitted by EssenceMediacom USA
• Gushers (General Mills) – Gushers’ Black Voices Create: Fashioning Change; Submitted by Mindshare USA
• Hellmann’s (Unilever) – Mayo Cat; Submitted by Mindshare USA
• Home Hardware – Barbie, Submitted by PHD Canada
• Hyundai – Alarming Heights; Submitted by Havas Media & Havas Peru
• Indeed – Job Jukebox; Submitted by EssenceMediacom USA
• JDE – All it Takes is a Button: JDE Full Hybrid Management Marketplace Project; Submitted by Havas Market Italy
• Knorr (Unilever) – #ModTheVeg; Submitted by PHD Germany
• L’Enfant Bleu – The Hidden Story; Submitted by Havas Play France
• Long COVID Europe – Long COVID Mode; Submitted by MEDIAPLUS Germany | Saint Elmo´s Germany
• Magnum (Unilever) – Magnum x TwoJays; Submitted by Havas Play Spain
• Mercedes Benz – The Chameleon Stunt; Submitted by OMD Germany x Edgar Ambient Media
• Motatos – Inflation-Targeting; Submitted by MEDIAPLUS Germany
• Movistar – #LagHunters; Submitted by Havas Plus & Havas Play Colombia
• PENNY – Penny From The Block; Submitted by OMD Germany
• PetPace – Animal Alerts; Submitted by MEDIAPLUS Germany
• Privateer – Space Trash Signs; Submitted by MEDIAPLUS Germany
• REWE – Data Beats Flyers; Submitted by OMD Germany x AdAlliance
• Ring – More German Goes Not; Submitted by OMD Germany x Grabarz & Partner
• Sanofi – “Screen It Like You Mean It” with Sanofi; Submitted by Havas Media USA
• SEAT | CUPRA Germany – The Music Hero; Submitted by PHD Germany
• Sheba (Mars Inc.) – Sheba Gravy Race; Submitted by EssenceMediacom USA
• Smirnoff – We Do We; Submitted by Touché! Canada
• Telstra – Free Calls to Santa: powered by GenerativeAI; Submitted by OMD Australia
• Tripadvisor – An Abu Dhabi Experience at the London Outernet; Submitted by Tripadvisor
• United24 – The Donation Map; Submitted by Havas Play France
• Volkswagen – AUTOPIA; Submitted by PHD Germany
• WWF Germany – Save What You See; Submitted by MEDIAPLUS Germany

Judging continues…

This year’s awards feature an additional judge. Appropriately, it’s an AI Judge, an Artificial Intelligence “persona” that The Internationalist will use as a “test” between AI data-driven scoring and human experience, insights, and emotion.

Client-side marketers will continue to anonymously choose the case study Award Finalists as in the past. However, we will compare how our “AI colleague” looks at scoring and, perhaps more importantly, scans all award entries to see trends and glean insights among this year’s winners that will prove valuable to marketing leaders.

Our AI companion is Powered by XPLAIN, an AI agency that partnered with two Pepsi brands to win Gold and an additional for MetLife in our past Digital Awards. We wouldn’t consider using AI unless we could work with an organization with a long history of working with brands and marketers.

XPLAIN has over a decade of experience analyzing Big Data and building AI Solutions that integrate brands into people’s lives. With clients in 71 counties, XPLAIN supports global and local brands so they can thrive in a fast-changing world. XPLAIN’s AI is explicitly tailored to the needs of the marketing community. Over the last ten years, they have analyzed 150,000+ brands and 180,000,000 campaigns and content.

In our Digital Age, with mobile screens and the Internet everywhere, businesses emphasize that marketing should build brands and drive performance—stressing value, enhancing customer experience, stimulating sales growth, and providing measurable results.

According to recent data, nearly 70% of total advertising revenue worldwide is considered digital advertising. What brands do it best so consumers applaud inspiration rather than complain of annoyance?

ABOUT THE AWARDS:

Now in its sixteenth year, The Internationalist Awards for Innovative Digital Marketing Solutions aims to honor great case studies that bring results while highlighting the significant shifts occurring in the industry as marketers grapple with tech innovation and purposeful strategies.

Inspiring case studies are scored for insights, strategy, and results.  Judging is anonymous through online forms and by marketers who are part of The Internationalist community or ANA members. Each judge reviews approximately 15 entries per session, so case studies are given fair consideration.  However, our “AI Companion” will tirelessly review all entries.

Unlike many awards that cite the best in a single category, The Awards for Innovative Digital Marketing Solutions enable all entries to be judged as examples of worldwide best practices; winners are those with the highest point scores. There is not a predetermined number of bronze, silver, gold, or grand prix winners; again, these designations are determined by point scores. Winners represent the top 20% of all entry scores.