AdAgencies
Undifferentiated and Under Pressure: Robin Bonn on Redefining Agency Advantage in a “Sea of Sameness”…
Robin Bonn, founder of the UK-based consultancy Co:definery, has never been one to shy away from hard truths. And his new book—Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage— does just that. In a climate where ad agencies are being asked to deliver more, faster, and for […]
8 mins read
4As Marla Kaplowitz Discusses an Agency Business Amid Constant Change
Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, she says, “They often do their best work and deliver their greatest value during periods of significant change.” While she alludes to volatility and uncertainty throughout the […]
7 mins read