04 Jun, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

Sign Up for Our Newsletter

The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

AIEvaluations

Trusted Enough to Become the Answer

Deborah Malone0Tagged , ,

TRENDSETTERS | Martyn Etherington, CMO of BMC Software. There was something refreshingly grounded about speaking with Martyn Etherington recently. At a moment when much of the marketing conversation around AI feels dominated by acceleration, automation, and speculation, Martyn’s perspective was strikingly simple: the future may belong less to louder brands — and more to trusted […]

Read More
4 mins read