2024
Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry
Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand. Certainly, one of the many things that drives him as a CEO is being forthright about […]
AdVentures Americas Founders Explain How They Are Disrupting International Media Constructs
Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world. Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK […]
WHY LATIN AMERICA IS OUT OF LOVE WITH THE LEFT
John Price of Americas Market Intelligence (AMI) focuses on the issues that affect investment in Latin America. If marketing is one of the main drivers of earnings, growth, and valuation, these considerations matter to how companies and brands choose to expand or contract in the region—whether it be decisions to operate in specific markets or […]
Agency Searches and Reviews: What Type of Consultant is Right for You?
A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same. As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of […]
Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks about the State of Business Today with Expectations for 2024
Marla Kaplowitz has spent a long career at ad agencies, and now as CEO of the 4A’s (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world. She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish. Today, she anticipates how […]
Sports marketing regrets from a former CMO — (and thoughts on effective use of your 2024 sports marketing budget)
I stand before you with serious sports-marketing regrets. I’m a three-time B2B CMO who made marketing investments in basketball, soccer and golf during the last five years of my marketing career and evaluated a slew of others (F1 and NFL among them). I should clarify: I invested in men’s basketball, soccer and golf. Given what I do […]
Leading By Example
ANA nonprofit award winners Tracey Burgoon and Amy Bobrick on their paths to success and sector concerns Every year, the ANA Nonprofit Federation recognizes outstanding achievements in the nonprofit sector. Honors include the Max Hart Nonprofit Achievement Award, which recognizes outstanding career accomplishments by a fundraising professional, and the ANA Nonprofit Federation Rising Leader Award, which celebrates […]
ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 …
Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today. As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of Gen AI on the industry and how a central ANA tenet like “growth” is continuing to develop, […]
WFA’s Stephan Loerke on Why Marketers “Need to Lead” in 2024
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), is unquestionably an optimist when he talks about the potential for marketing to drive outcomes and even reshape business goals. However, he is also tremendously pragmatic when he discusses the importance of embracing key marketing initiatives. He believes that CMOs “need to lead,” and given the global complexities of […]
What’s on the Minds of Marketers in 2024?
A Year of Complexity Ahead, but a Year that Will Demonstrate the Essentiality of Marketing’s Role in Both Business and Society. Yes, TODAY’S MARKETERS face a long list of urgent priorities… However, 2024 is shaping up to be a very different year. Marketing leaders are now tasked with expanded responsibilities of extraordinary complexity and greater accountability— from external concerns to internal aspirations, from accelerating technological developments to shifting consumer mindsets. And while many marketers admittedly feel a sense of overwhelm at the pace of change and the need to become expert on so many new subjects, smart marketing executives are now recognizing their time has come.