TRENDSETTERS
Hershey’s Charlie Chappell Discusses Innovation and Anticipating What’s Next…
Many associate marketing with innovation, but it’s also about anticipating what’s next. If anyone can look around corners as a strategic and transformational leader focused on driving growth, it’s Charlie Chappell of The Hershey Company. Few people have held such a diverse range of marketing roles—from product development at Kimberly-Clark to brand management and marketing at […]
Globant GUT’s CORPORATE WEBSITE INDEX Urges Companies to Plan for AI Interactions- Beyond Human Visitors…
The corporate website has been the focal point of the modern company as a prominent communications tool to engage all stakeholders at every step of their information journey. It is a centralized hub for brand identity, corporate messaging, and customer engagement. However, that’s changing in the Age of Gen AI. The rise of Local Language […]
WFA’s Stephan Loerke Discusses the Drivers of Successful Marketing Organizations of the Future…
Stephan Loerke, CEO of the World Federation of Advertisers (WFA) recognizes that marketing’s rapid transformation shows no sign of waning. Despite the influx of technological innovations, changing consumer expectations, and novel brand-building strategies, he acknowledges that marketers must consistently address one enduring requirement: the imperative for marketing to deliver measurable business value. The Marketer of […]
Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition
According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]
Mike Nichols of Gainbridge® Outlines the Strategic Partnerships of a Values-Based Organization…
Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group’s values with partnerships that focus on […]
Sunny Sky’s Manos Spanos Discusses Innovation and Technology Amid Marketing’s Many Business Goals…
Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation, and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, […]
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]
4As Marla Kaplowitz Discusses an Agency Business Amid Constant Change
Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, she says, “They often do their best work and deliver their greatest value during periods of significant change.” While she alludes to volatility and uncertainty throughout the […]
ANA’s Bob Liodice Discusses AI’s “Clarifying Moment” and Anticipates 2025’s Top Marketing Issues…
Bob Liodice, the ANA’s chief executive officer, is bullish on AI. Not only has the term been chosen three times by ANA members as the “Marketing Word of the Year,” but he believes that GenAI has the capability to help his members become better marketers. “AI,” he says, “will change the entire productivity scale. Marketers are […]
Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the 2025 Industry Outlook…
Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and […]