TRENDSETTERS
PepsiCo’s Mauro Porcini Discusses Rebranding, Design, Innovation and What Inspires People to Buy Products Today…
It’s not every day that someone champions a global redesign of an iconic brand. PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant today… and tomorrow. Clearly, he was realistic about the risks involved with so enormous a task, but he also understood how Pepsi’s […]
Nick Bayer of Saxbys®, a Certified B Corp with a Mission to “Make Life Better,” is also Shaping Future Business Leaders…
Nick Bayer, Founder and CEO of Saxbys®, a certified B Corp with a mission to “Make Life Better,” has always been in the business of bringing people together. When he created Saxbys in 2005, he never considered it to be just a chain of coffee cafes, but rather a social impact company fueled by great […]
BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”
Martyn Etherington is the Chief Marketing Officer of BMC Software, a Texas-based IT services/consulting and enterprise application software company with annual revenues of $2.2 billion. He is a strong believer in the importance of acting as a “Growth CMO,” and often attributes success to adopting a sense of “fearlessness” in that role. Additionally, he views marketing […]
Tim Love Shares How We All May Learn to Discover Truth in an Overwhelming Social Media World
Tim Love is the former Vice Chairman of Omnicom Group, and a man who has devoted a lifetime to loving advertising, marketing, and thinking differently. When he saw storm clouds on the horizon of his chosen profession. he responded by questioning those with the greatest vision. The result is a new book entitled, Discovering Truth: How […]
Pete Blackshaw, an “Urgent Optimist,” Sees the Convergence of Green and Gaming
Pete Blackshaw operates at the heady nexus of marketing innovation, digital transformation, and entrepreneurial thinking. Throughout his career, Pete has been a marketer at Procter & Gamble and Nestle, an entrepreneur, a digital guru, an author, a data analyst, and a community service leader. Much of his success is tied to how he often manages to […]
Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve
Anthony Farina is no stranger to transformation, as he leads the Communications, Brand and Corporate Affairs functions at one of the world’s top biotech companies— CSL, a century-old organization founded in Australia. The company has grown from 12,000 to 30,000 employees and now provides medicines in more than 100 countries in less than a decade. This […]