INSIGHTS
Davos 2026 and the New Shape of Global Cooperation
As formal multilateralism weakens, smaller alliances are holding—while polarization, consumer anxiety, and geopolitical risk rise beneath the surface. Opening: A Tense Davos Moment Davos has always been a mirror of the moment. In past years, that mirror reflected confidence in globalization, faith in multilateral institutions, and—at times—an optimism about the power of collective action. Davos […]
AI Didn’t Disrupt Work. It Revealed What Matters.
Signals by Deborah Malone — helping leaders make sense of what’s changing, and what endures. Artificial intelligence is no longer hovering at the edges of marketing and advertising. It is moving from tool to infrastructure — embedded in how campaigns are planned, media is optimized, content is produced, and customer interactions are managed. That shift […]
The Hidden Engines of Ad Growth: Why Advertising Is Outpacing Consumer Spending
Five forces quietly reshaping the ad market, according to Madison & Wall. For decades, advertising growth has tracked closely with consumer spending. The logic is straightforward: marketers invest to influence demand, so ad budgets rise and fall with consumption. But over the past several years, that relationship has fractured. Advertising revenues have grown significantly faster […]
Marketing in 2026: From Prediction to Reckoning
What marketers are questioning, reconsidering, and re-prioritizing as the year begins. For much of the past decade, marketing has been driven by anticipation. What’s next.What’s coming.What will change everything. As 2026 approaches, that posture is giving way to something quieter—and far more consequential. Across industry reports, cultural analysis, and conversations with senior marketers worldwide, a […]
SIGNALS FROM THE SEASON
What Christmas Revealed About Trust, Humanity, and Marketing As the holiday season fades and marketers begin shaping the year ahead, a few Christmas campaigns linger — not because they “won” the season, but because of how audiences reacted to them. These questions build directly on themes we explored earlier this season in our holiday advertising […]
The Groom Boom Is Real—And It’s Redefining How Consumers Buy Everything
From hyper-specific searches to ingredient transparency, men’s grooming shows how all brands must evolve to win the next generation. MyTelescope trend signals highlight a market moving from scent-led novelty to science-backed performance, with lessons for every marketer. For decades, men’s grooming was a category defined by habit and heritage: predictable shaving products, mass-market deodorants, and […]
Inside Jen Harrington’s “Eat In or Dine Out”: A New Menu for Modern Marketing
How HATCH’s CEO is helping CMOs navigate talent gaps, cultural complexity, and the shift toward blended teams. “Eat In or Dine Out” Reframes the Agency–Client Relationship. When Jennifer Harrington launched HATCH, she wasn’t trying to build just another agency — she wanted to build a new model of creative collaboration. One that gives marketers a […]
From Puppets to Vinyl to Dogs: A Holiday Marketing Spirit That Signals a Bigger Shift
Why 2025’s joyful, imperfect holiday ads may be previewing marketing’s next big chapter. Holiday advertising always offers spectacle and sentiment, but 2025 may be remembered as the year marketers collectively embraced imperfection—leaning into instinct, nostalgia, and unpolished humanity to cut through the noise of an AI-saturated world. A Dog With a GoPro Steals the Season […]
Political Ad Rules Need Urgent Reform
Commentary from the European Association of Communications Agencies (EACA). Editor’s Note:As election activity accelerates across Europe and beyond, the unintended consequences of new political transparency rules are becoming a global concern. What begins as regional policy often signals broader shifts in how platforms, agencies, and marketers must operate—particularly when major players like Google and Meta […]
GEN MORE+: Signals in Nonprofit Marketing
What Today’s Innovative Campaigns Tell Us About the 50+ Audience… Nonprofits have always been early indicators of cultural change. With limited budgets and mission-driven mandates, they tend to innovate out of necessity, creativity, and a sense of community. Increasingly, these innovations reveal something striking about the demographic often overlooked in mainstream marketing: the 50+ population […]