BrandParticipation
Are Movements Becoming the New Media?
When content is abundant, participation may be the harder—and more valuable—thing for brands to create. What if the next important evolution in media isn’t another channel? It may be something people choose to join. That’s the provocative possibility that emerged from a recent Internationalist conversation with Scott Goodson, Founder and Chairman of StrawberryFrog and creator […]
5 mins read
Burger King and the Shift from Brand to Participant
Burger King’s latest campaign does something few brands are willing to do. It gives up control. By retiring its long-standing King mascot and placing the crown on its customers, the brand signals a deeper shift—one built over years of operational change, listening, and response. Burger King is putting its guests in the spotlight with a […]
1 min read