16 Jul, 2024

PepsiCo’s Mauro Porcini Discusses Rebranding, Design, Innovation and What Inspires People to Buy Products Today…

It’s not every day that someone champions a global redesign of an iconic brand.  PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant today… and tomorrow.  Clearly, he was realistic about the risks involved with so enormous a task, but he also understood how Pepsi’s […]

5 mins read