27 Jul, 2024

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

SustainableMedia

The End of an Era – for the Sake of the Environment.

Deborah Malone0Tagged , ,

REWE: The Switch. For generations, Germans have planned their weekly shopping with the help of offer flyers that, unfortunately, end up in their trash. This is now a thing of the past: Grocery Retailer REWE is switching off this essential advertising, promotion, and communication channel to save more than 70,000 tons of paper, CO2, and […]

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9 mins read