2025
The Trillion Dollar Blind Spot: Why Brands Are Ignoring Their 2025 Lifeline
By Lee Brody, Co-Founder and President at Openly Gray and Lee St. James, Co-Founder and ECD at Openly Gray Let’s be honest: Hitting your year-end 2025 goals is more of a pipe dream every day. The first half of 2025 has been unprecedented. Unstable global markets, pervasive downsizing, and shifting consumer sentiment have conspired against […]
AdForum and The Internationalist Announce Strategic Partnership
Bringing together creativity and marketing leadership to spark new insights, connections, and opportunities. New York/Paris (June 25, 2025)— AdForum, the global platform that connects brands and agencies through creative intelligence, is proud to announce a new strategic partnership with The Internationalist, a respected voice in global marketing thought leadership. This collaboration aims to enrich both communities by […]
Terri da Silva Discusses Marriott Bonvoy’s New Initiative and Travel’s Transformative Power…
It’s not every day a marketer gets to work on a campaign that’s a reflection of their own values. For Terri da Silva, Vice President, Global Head of Portfolio, Brand and Content Marketing at Marriott International, that alignment came to life this spring with the launch of Marriott Bonvoy’s new global brand platform and campaign: […]
Khalid El Khatib, CMO of Consumer Reports, Discusses Attracting New Audiences to a Legacy Brand…
Consumer Reports (CR) is widely recognized for providing unbiased reviews, ratings, and purchasing advice on a wide range of products and services to help consumers make informed decisions. However, not many are aware that it is an 89-year-old nonprofit organization. Khalid El Khatib has served as the Chief Marketing Officer (CMO) of Consumer Reports for […]
Internationalists of the Year Announced! Today’s Most Inspirational Marketing Leaders Worldwide
40 Visionaries. One Global Standard for Marketing Excellence. From bold brand reinvention to fearless innovation, this year’s Internationalists of the Year represent the marketing leaders who are shaping the future– today. Thanks to an outpouring of passionate nominations from across the globe, The Internationalist is proud to spotlight 40 dynamic individuals who are redefining what […]
Molson Coors’ Brad Feinberg Discusses the Significance of “Doing Things Worth Talking About”…
Few people have a role that combines media, creative, and analytics. However, Brad Feinberg, VP of Media, Digital, and eCommerce at the Molson Coors Beverage Company, is one of those rare individuals. And if that’s not enough, he’s also part of the company’s Americas Commercial Accelerator leadership team. The Accelerator’s goal is to build capabilities across […]
TRENDING…. Purposeful Gaming: A Winning Combination for Brands and Players…
Gaming and Purpose may not immediately seem to go hand in hand, but the combination is making a difference to many categories of business, from consumer goods to nonprofits. In 2022, during an interview with the forward-thinking Pete Blackshaw, while CEO of the Cincinnati-based Cintrifuse, he foresaw the convergence of “Green and Gaming.” Pete, a veteran of […]
For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations…
When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” Her company is now one of the leading cause-related marketing firms in the United States. For Momentum has also […]
Clarifying Purpose Amid Increased Uncertainty
Notions of purpose, like so many other concepts and ideals, have evolved over the past year. Currently, we are at a significant crossroads as our research points to a more sophisticated approach to adopting purpose. According to 89% of those surveyed, the challenge of getting purpose right lies in doing it meaningfully, systematically, and authentically. The […]
Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand…
Ask Amy Dunham, Habitat for Humanity International‘s Chief Communications Officer, about her latest initiative, and she’ll enthusiastically discuss encouraging people to take a fresh look at a much-loved brand. Whether reacting to changing market conditions, new leaders, or an organizational strategy update (or all of the above), she believes marketers must continue to plan and execute […]