INTERNATIONALIST AWARDS for INNOVATION in MEDIA. Now Open for Entries!
Innovation is essential to today’s effective media thinking in a world where messages are instantly global.
The 17th Annual Internationalist Awards for Innovation in Media honor inspiring case studies from around the globe scored for insights, strategy, and results. The Awards celebrate some of the boldest, brightest and most effective work from all regions of the world.
Past case study winners have highlighted significant shifts now occurring in the industry: innovative work must go beyond the traditional scope of “media solutions,” purpose and passion are essential to successful programs while data and technology often take center stage, the role of content is changing dramatically, and meaningful, shared customer experiences are becoming a new barometer of results. Plus, growth is possible with the right insights and strategies.
ENTRY DEADLINE: FRIDAY, JANUARY 24, 2025
EARLY ENTRY DISCOUNT ENDS: DECEMBER 31, 2024
It’s easy to enter– just answer 5 critical questions about insights and solutions, then show up to 3 examples of the work.
- Outline the marketing situation to which the campaign responded (20 points)
- Describe the critical insight or insights that became the foundation for the media strategy (20 points)
- Tell us about key tactics employed and why they are innovative (20 points)
- Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points)
- Discuss the success of the media campaign and how this was measured (20 points)
Cases may be submitted for work executed between October 2023 to present.
CLICK HERE FOR ENTRY FORM
KEY DATES:
- December 2, 2024– Call for Entries Opens.
- December 31, 2024– Early Entry Discount Ends.
- January 24, 2025– Deadline for Entries.
- Early March 2025– Finalists will be announced.
- Virtual Awards Show to follow.
- Winners will also be interviewed as part of the People Behind the Brands or Trendsetters podcast series and featured in video interviews on Internationalist Marketing TV (IMTV) on YouTube.
ENTRY FEES:
Early Pricing by December 31, 2024:
USD $450 for a single entry. USD $395 each per multiple entry.
Entry Fees in 2025:
USD $495 for a single entry. USD $445 each per multiple entry.
JUDGING:
The Internationalist team, past winners, and other industry executives pre-qualify all entries. Each judge reviews approximately 15 entries per session, so case studies are given fair consideration. Several judges from different regions and industry sectors score each grouping. Top-scoring entries then go on to the next round.
Judging is anonymous through online forms and by marketers who are part of The Internationalist community or ANA members.
Entries are judged for:
- Innovative use of media
- Breakthrough communications thinking
- Tactical elements for solving marketing problems through media strategy
- Demonstrating sustained cross-cultural understanding of marketing issues
- Providing solutions worthy of world-class standards
- Results
MORE ABOUT THE AWARDS:
This is the seventeenth year of the competition, which attracts case studies from all regions of the world. All entries compete against each other as examples of innovative strategies, solutions, and results. Unlike many awards that cite the best in a single product or media category, The Internationalist Awards for Innovation in Media enable all case study entries to compete equally across all classifications; winners are those with the highest point scores. There is no predetermined number of bronze, silver, gold, or grand prix winners; again, these designations are determined by point scores.
ABOUT THE INTERNATIONALIST:
THE INTERNATIONALIST focuses on the reinvention of marketing around the globe by connecting the people and ideas in international marketing, advertising, and media through content, insights, case studies, and peer-to-peer marketer Think Tanks, Awards, and Summits- all to better serve the needs of this community. Marketer-driven, The Internationalist is now in its twenty-first year and was founded by former Ad Age and CNBC executive Deborah Malone. The Internationalist is especially proud of its Marketing Makes a World of Difference™ initiative and its long-term Global Alliance with ANA.
