ConsumerBehavior
What If We’re Asking the Wrong Questions About 2027?
New research from Foresight Factory challenges marketers to reconsider what consumers want from brands—and what authenticity, value, and independence really mean. For years, marketers have been encouraged to make their brands more authentic. Be real. Be transparent. Be human. But what if authenticity isn’t quite the foolproof positioning strategy we’ve come to believe? That is […]
AI Is Changing How Consumers Find Brands. Not Necessarily How They Trust Them.
New research from Net Conversion reveals an emerging divide between how consumers choose to use AI—and how they respond when brands use it. Consumers are watching their spending. They are reconsidering what earns their loyalty. They are tuning out advertising more aggressively. And they are adopting artificial intelligence as a shopping tool at remarkable speed. […]