2023
New Parity CEO Leela Srinivasan Aims to Create Economic Opportunity for Women Athletes through Brands and Fans
No one denies the power of men’s sports. The passion for women’s sports, however, is growing exponentially. And that makes Parity’s new CEO Leela Srinivasan very happy. While Deloitte predicts that TV and sponsorship revenue for women’s sports will soon exceed $1 billion globally, Leela is focused on a more alarming statistic: currently less than 1% of sponsorship […]
Tim Ringel, CEO of Meet The People, is on a Mission to Improve Agency Work Culture
Few would disagree that an agency’s greatest asset is its people. Tim Ringel, ad veteran, serial entrepreneur, and one of the founders of agency group– Meet The People, is on a mission to ensure that an improved work culture is front and center for ad agency employees. He describes Meet the People as the world’s first […]
Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.
Kate Goodall has spent a good portion of her adult life supporting companies that have created both sustainable and disruptive new brands. As Co-Founder and CEO of Halcyon, an incubator for early-stage impact ventures, she has formed several strong opinions about business. Kate often talks about “the inevitable impact-driven future of business” and “the rise of values-driven […]
Joanne Davis Interprets the Extensive Change Now Occurring at Both Agency and Marketer Organizations…
Joanne Davis of Joanne Davis Consulting has a reputation for helping to find a still point in the constantly churning world of client – agency relationships. As a long-time senior advertising leader and brand builder, she lived through hundreds of agency searches. When she started her company 20 years ago, she promised her clients (and herself) […]
Eric Feinberg Discusses Anticipatory Intelligence and What Marketers & Agencies Can Do About Social Media Safety…
Eric Feinberg is a leading expert on cyber information warfare and is Vice President of content moderation for the Washington, DC-based nonprofit called the Coalition for a Safer Web (CSW). There he works with former Ambassador to Morocco, Marc Ginsberg, to shed light on terrorist extremist content, hate speech, violent activity, and illegal drug sales on […]
Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product
Colin Westcott-Pitt has been a well-known drinks marketer for much of his career, and many will remember his acclaimed work for Dos Equis and its “Most Interesting Man in the World” initiative. For the past several years, however, he has turned his attention to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes […]
The WFA, with Kantar Research, Offers Imperatives on Marketers’ Role in Sustainable Actions. Özlem Şentürk Explains…
The World Federation of Advertisers has been proactive in linking sustainability with marketing imperatives. From the launch of their Planet Pledge to recent conversations about the Green Hush, the WFA continues to provide marketers worldwide with ways to consider climate action. At their annual Global Marketer Week Conference in late April, they took another important step […]
Branding Expert Allen Adamson Discusses the Key to Successful Businesses through “Seeing the How”…
Ask branding expert Allen Adamson, co-founder of Metaforce, his perspective on the most important shift in contemporary marketing, and he’ll tell you it’s the need to focus on the consumer’s experience, rather than stressing product differentiation. His new book, Seeing the How: Transforming what people do, not buy, to gain market advantage explores why today’s most successful businesses […]
Earth Day 2023: Brands Making a Difference to the Planet
To commemorate Earth Day on April 22, and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, we are sharing case studies from around the world to highlight how brands have made a difference to the planet. This year marks the 53rd annual marking of Earth Day and the birth of the Environmental Movement in response to […]
PepsiCo’s Mauro Porcini Discusses Rebranding, Design, Innovation and What Inspires People to Buy Products Today…
It’s not every day that someone champions a global redesign of an iconic brand. PepsiCo’s Chief Design Officer Mauro Porcini led the process to refresh Pepsi’s logo and visual identity to make it more relevant today… and tomorrow. Clearly, he was realistic about the risks involved with so enormous a task, but he also understood how Pepsi’s […]