2025
Finding Juliette: When Strategic Thinking Saves a Life
A Jay Chiat Award winner that not only caught our eye—but touched our heart. The Jay Chiat Awards have long celebrated the best in strategic thinking—work that pushes boundaries, challenges conventions, and redefines how creativity delivers real-world results. Yet this year, one Gold-winning campaign from Belgium did more than inspire the marketing community. It saved […]
Breaking Barriers: Bridget Sponsky on Ally’s Bold Play for Equity and Innovation
Few brands in financial services are known for cultural relevance. But Ally Financial, under the brand leadership of Bridget Sponsky, is rewriting that narrative. In 2022, Ally stunned the marketing world by announcing its 50/50 Pledge: a promise to invest equally in men’s and women’s sports media within five years. For decades, women’s sports received […]
EACA’s Charley Stoney on #Campaign4Good: Protecting Children Online and Redefining Purpose
The EACA CEO discusses how a pan-European competition—created in collaboration with the 5Rights Foundation and supported by EU leaders—empowers young creatives to safeguard a digital future for children. Children’s online safety has become one of the most urgent issues of our digital age. The European Association of Communications Agencies (EACA), in partnership with the pioneering […]
The Hidden Operating System of Marketing: Ulli Appelbaum on the Science of Brand Associations
When marketers think about growth, they often focus on purpose, storytelling, or functional benefits. Yet Ulli Appelbaum, brand strategist and award-winning author, argues that the most powerful driver of brand success has been hiding in plain sight all along: brand associations. With his new book, The Science of Brand Associations: Win Minds, Win Markets (out […]
Great Jeans, Greater Influence: Katie Couric Shows Why Gen More Can’t Be Ignored
Katie Couric knows how to make preventive health care memorable. Two decades after her on-air colonoscopy turned the “Today” show into a teachable moment, she’s back — this time trading her hospital gown for “great jeans” in a cheeky parody of Sydney Sweeney’s American Eagle spot. Created with the Colorectal Cancer Alliance and Ryan Reynolds’ […]
Women’s Soccer Fans: The Audience Marketers Can’t Afford to Miss
Something extraordinary is happening in women’s soccer — and smart marketers are starting to take notice. A new study from Parity confirms that fans of women’s soccer are not only passionate but uniquely positioned to reward brands with loyalty, trust, and purchase intent. For marketers searching for an engaged, values-driven audience, the message is clear: […]
Luxury Fashion in Transition: Sustainability and AI Rewriting the Rules
Luxury’s Transformation Is a Lesson for Every Marketer. Luxury fashion has long been a harbinger of cultural change. Today, the surging interest in sustainability, AI, and circularity is more than a couture trend — it’s a signal of how consumers everywhere are redefining value and meaning. For marketers across categories, the message is clear: agility […]
The Future of Agencies? Ask SuperHeroes’ Rogier Vijverberg
SuperHeroes always lives up to its name. The independent agency has built its reputation on making advertising exciting again, or to use their motto: “We Save the World from Boring Advertising.” Whether through a cheeky Netflix x NFL execution that resembles a blimp caught between two buildings or Buick cars reimagined as digital art installations, […]
Marketing’s New Promise: 20 Campaigns That Make a World of Difference
Marketing Makes a World of Difference™: From Promise to Proof The 2025 Marketing Makes a World of Difference™ Awards highlight something profound: while the word purpose may be debated, its power in marketing is far from dead. Across industries, countries, and causes, brands are showing that when purpose evolves into promise—and promises are proven through […]
Visit Sweden’s Nils Persson on Bold Ideas, Big Impact, and the Future of Marketing
How Visit Sweden’s CMO turns national branding into lessons every marketer can use. When most people think of destination marketing, they imagine glossy brochures and aspirational taglines. Nils Persson, Chief Marketing Officer of Visit Sweden, has rewritten that playbook entirely. Under his leadership, Sweden’s national brand has become a global case study in how creativity, […]