INSIGHTS
Political Ad Rules Need Urgent Reform
Commentary from the European Association of Communications Agencies (EACA). Editor’s Note:As election activity accelerates across Europe and beyond, the unintended consequences of new political transparency rules are becoming a global concern. What begins as regional policy often signals broader shifts in how platforms, agencies, and marketers must operate—particularly when major players like Google and Meta […]
GEN MORE+: Signals in Nonprofit Marketing
What Today’s Innovative Campaigns Tell Us About the 50+ Audience… Nonprofits have always been early indicators of cultural change. With limited budgets and mission-driven mandates, they tend to innovate out of necessity, creativity, and a sense of community. Increasingly, these innovations reveal something striking about the demographic often overlooked in mainstream marketing: the 50+ population […]
Luxury Meets Nostalgia: Holiday 2025 Fashion Trends
Luxury and nostalgia are defining the U.S. fashion conversation this holiday season. For brands, the winning formula blends status with story—positioning fashion not just as a purchase, but as a reflection of identity, legacy, and meaning. The Search Signals: A New Luxury Equation From October 2021 to September 2025, organic search trends monitored by MyTelescope show that […]
GEN MORE+ | The 50+ Opportunity Gap
Why Recognition Without Action Is Costing Marketers Billions (Yes, Billions) When The Internationalist published Openly Gray’s commentary on the overlooked revenue potential in the 50+ audience, the response was immediate. It resonated with marketers worldwide, who suddenly recognized how little strategic focus they’d given to this demographic — despite its extraordinary influence and spending power. […]
What’s Next for Marketers — After ANA Masters and Beyond AI
Each year, the ANA Masters of Marketing serves as a barometer for what’s truly on marketers’ minds. This year’s gathering in Orlando, one of the best in the organization’s long history, overflowed with stories of reinvention, optimism, and creative courage. Yet, as the applause settled, the lingering question was not what worked—but what’s next. If […]
Where Media Inflation Meets Marketing Ingenuity
How Smart Marketers Can Navigate Global Media Inflation Global media inflation may have leveled off at 4%, but this “new normal” is anything but steady. The World Federation of Advertisers’ latest Outlook report reveals a fragmented media economy where stability on paper hides sharp contrasts across markets and channels. Premium video continues to command higher […]
Luxury Fashion in Transition: Sustainability and AI Rewriting the Rules
Luxury’s Transformation Is a Lesson for Every Marketer. Luxury fashion has long been a harbinger of cultural change. Today, the surging interest in sustainability, AI, and circularity is more than a couture trend — it’s a signal of how consumers everywhere are redefining value and meaning. For marketers across categories, the message is clear: agility […]
From Apathy to Adaptability: How Brands Can Matter in 2025
“78% of brands could disappear tomorrow—and most people wouldn’t care.” — Meaningful Brands 2025. For nearly 17 years, Havas has tracked the evolving relationship between people and brands through its annual Meaningful Brands™ study. Since its launch in 2009, the report has served as a global barometer of how brands create value in people’s lives—functionally, […]
Air Jordan at 40: Search Data Reveals How Legacy and Limited Editions Drive the Next Era of Greatness
When Nike first released the Air Jordan 1 to the public in April 1985, sneaker culture as we know it was born. Michael Jordan’s black-and-red shoes did more than break NBA uniform rules—they ignited a cultural phenomenon, sparking decades of obsession with athletic footwear, retro releases, and the blending of sport, fashion, and identity. Now, […]
The New Brew Blueprint: What Marketers Can Learn from Evolving Beer Trends
As consumer tastes continue to evolve, search behavior is offering fresh insights—and a few unexpected twists—into what’s capturing attention in today’s beer market. From nostalgic favorites making a splash to the rapid rise of non-alcoholic brews, the U.S. beer landscape is undergoing a subtle yet significant transformation. Traditional beer brands are adapting to the rise […]