2026
Creator Marketing Enters Its Next Phase
As investment grows, the conversation is shifting from authenticity alone to creativity, effectiveness and professional standards. For more than a decade, creator marketing has been one of marketing’s fastest-evolving disciplines. New platforms emerged, creators built loyal communities, brands experimented with new forms of storytelling, and investment grew at an extraordinary pace. Today, creator marketing has […]
THE EDIT | The Best Marketing Solves Something
Sometimes through design. Sometimes through humor. Sometimes through the smallest of ideas. Every once in a while, a handful of seemingly unrelated ideas begin to feel strangely connected. At first glance, they have very little in common. Different companies. Different countries. Different categories. Some are recent. Others are not. Yet I found myself lingering over […]
How Marketing Is Quietly Evolving
One of the privileges of publishing The Internationalist is seeing remarkable marketing from around the world before anyone has labeled it a trend. At first, it’s simply an interesting campaign. And another. Eventually, patterns emerge. Across the work we’ve been reviewing lately—from World Cup activations, Cannes conversations, AI innovation, discussions with marketing leaders, to past […]
BEYOND BECKHAM: The World Cup Marketing that Added Something to the Experience
The official sponsors of the 2026 FIFA World Cup certainly received what they paid for: extraordinary visibility among one of the world’s largest shared audiences. And then there was David Beckham. The former England captain seemed to be everywhere—appearing in campaigns for nearly a dozen brands across sportswear, banking, food, technology, home improvement and telecommunications. […]
Mike Nelson: The Delicate Art of Brand Evolution
For nearly two centuries, Martin Guitar has balanced craftsmanship with innovation. Mike Nelson explains why enduring brands don’t choose between heritage and progress—they learn how to honor both. Marketing has always celebrated the new. New technologies. New platforms. New audiences. New ways of reaching consumers. Yet some of the world’s most admired brands have endured […]
Interconnected Threads: Looking Beyond the Headlines from Cannes
Signals Every year, Cannes Lions produces a long list of trends. AI. Creators. Retail media. Commerce. Cultural relevance. Trust. Measurement. Brand experience. Purpose. This year was no different. But looking across the conversations, jury discussions and industry announcements, something more interesting began to emerge. The biggest story wasn’t any one trend. It was the growing […]
The Future of Marketing Depends on Better Questions, Not Just Faster Answers
AI & Humanity | Before becoming a technology entrepreneur by founding quantilope, Dr. Peter Aschmoneit spent more than a decade making the same kinds of decisions that today’s CMOs face. His experience as a brand marketer at Unilever, Danone and Fuchs—and his doctorate in marketing—led him to a simple conclusion: the future of AI depends […]
Jared Belsky: Trust, Collaboration—and Why Marketing’s Best Days May Still Be Ahead
When Jared Belsky decided to return media rebates to Acadia’s clients, he knew people would notice. The decision challenged one of the marketing industry’s least-discussed practices. Instead of keeping rebates earned through media buying as agency profit, Acadia redistributed them to nearly 50 clients based on their share of spending. “It wasn’t my money in […]
When America’s 250th Birthday Party Goes Global
How the FIFA World Cup is helping America—and the world—rediscover one another. More than 13 million visitors are expected to travel across North America during the 2026 FIFA World Cup, with international supporters accounting for roughly 40% of stadium attendance. Many will stay for two weeks or longer, visit multiple cities, and spend more than […]
The Missing Layer in Modern Marketing
Why Creative Infrastructure May Become Creative’s Next Competitive Advantage An Internationalist Conversation with Alexander Augustesen CEO & Co-Founder, Zuuvi Over the past several weeks, The Internationalist has explored an increasingly important question facing global brands. How do great ideas survive scale? We examined why global campaigns often lose coherence as they move across markets, agencies, […]