SIGNALS
What Does Better Marketing Look Like in the Age of AI?
By Deborah Malone, Founder of The Internationalist, Updated April 22, 2026 After reviewing the first wave of AI AWARDS FOR BETTER MARKETING work, I found myself asking a deceptively simple question: What does “better marketing” really mean in the age of AI? Today, that question feels even more relevant—and more urgent. Because AI is no […]
The Trillion Dollar Blind Spot: Why Brands Are Ignoring Their 2025 Lifeline
By Lee Brody, Co-Founder and President at Openly Gray and Lee St. James, Co-Founder and ECD at Openly Gray Let’s be honest: Hitting your year-end 2025 goals is more of a pipe dream every day. The first half of 2025 has been unprecedented. Unstable global markets, pervasive downsizing, and shifting consumer sentiment have conspired against […]
The Inspiration Nonprofit Marketers Offer All Brands…
Few understand the challenges of effective marketing on a budget as well as nonprofit organizations do. From budget limitations and ROI scrutiny to audience challenges and accountability pressures, every penny spent on nonprofit marketing must yield results, particularly when fundraising. As a result, nonprofits prize the value of compelling marketing—whether through original content and emotional […]
Marketing’s Moment of Truth: In an Era Where Anything Is Possible, What Should Brands Do?
By Sebastian Jespersen – making a difference with Globant GUT For decades, marketers have operated within a world of constraints—of media limitations, technological barriers, and an incomplete understanding of consumer behavior. The fundamental challenge was always the same: how do we reach the right audience, at the right time, with the right message, in a […]
We’re All Marketers Now
It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting […]
Navigating Purpose Through the Next Four Years and Beyond
by Anne Bahr Thompson With Donald Trump set to step into the presidency for a second term in January, brands arelikely facing an even more polarized socio-political environment. The stakes for beingpurpose-led have never been higher, as public expectations—and scrutiny—aroundcorporate commitments will continue to intensify. Purpose has evolved to be more thansimply a marketing communications […]
ANA Masters of Marketing Offers a Path Ahead for Marketers
Mid-October traditionally marks the annual ANA Masters of Marketing Conference, a significant week in the calendars of top marketing executives—whether they represent some of the world’s legacy companies or today’s disruptors and challenger brands. The 2024 event occurred last week with the theme of “Setting the Agenda.” Bob Liodice, ANA’s Chief Executive Officer, explained the […]
The Future of Media is Segmentation
A COMMENTARY BY MARCELO SALUP, CEO of PERFORMIST Who are these people? I started my career in the creative department. First in Madrid, then I moved to Miami, got work at DM&B as regional creative director. Then, one year, I just transitioned from “Regional Creative Director” to “Regional Media Director”. That year I made an […]
Are You Using AI to Interrupt or Interact? Redefining Consumer Relationships
In the era of digital transformation, marketing strategies are constantly evolving, and with the advent of AI, the possibilities seem endless. AI has become a pivotal tool in the arsenal of marketers, enabling unprecedented levels of personalization, efficiency, and insight. However, as we stand at this crossroads, it’s crucial to pose a fundamental question: What […]
”Woke Up Call”: Universities Need a Brand Reboot.
Many of America’s most renowned colleges and universities have been in the headlines for all the wrong reasons. In the wake of turmoil over colleges’ responses to the latest social and geo-political uproar, a much deeper fissure has been laid bare that has the potential to break the brands that elite schools count on to […]