16 Feb, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

TRENDING

The Longevity Blind Spot: What Better Not Younger Reveals About Marketing in a New Age-Inclusive Economy

Valentine’s Day Signals: What Global Search Behavior Reveals About Modern Celebration

Fifty Is Box Office Gold — And Marketing Has No Excuse Left

Marketing at the Crossroads: Bob Liodice on AI, Authenticity, and What Comes Next

Signal: CMO Hiring Is Booming—but the Role Is Being Set Up to Fail

The Ageless Advantage: Why Charisma Has No Expiration Date

Defying Drift: Why Deloitte’s Geoff Tuff and Steven Goldbach Say Leaders Must Hone, Not Transform

Deborah Malone0Tagged , ,

The authors of HONE explain how purposeful refinement—not constant reinvention—helps marketers sustain clarity, relevance, and organizational momentum amid exponential change. For years, business leaders—and marketers in particular—have been urged to disrupt, reinvent, and transform. But according to Geoff Tuff and Steven Goldbach, Principals at Deloitte and authors of HONE: How Purposeful Leaders Defy Drift, that […]

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4 mins read

The Hidden Engines of Ad Growth: Why Advertising Is Outpacing Consumer Spending

Deborah Malone0Tagged , ,

Five forces quietly reshaping the ad market, according to Madison & Wall. For decades, advertising growth has tracked closely with consumer spending. The logic is straightforward: marketers invest to influence demand, so ad budgets rise and fall with consumption. But over the past several years, that relationship has fractured. Advertising revenues have grown significantly faster […]

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6 mins read

Marketing in 2026: From Prediction to Reckoning

Deborah Malone0Tagged , ,

What marketers are questioning, reconsidering, and re-prioritizing as the year begins. For much of the past decade, marketing has been driven by anticipation. What’s next.What’s coming.What will change everything. As 2026 approaches, that posture is giving way to something quieter—and far more consequential. Across industry reports, cultural analysis, and conversations with senior marketers worldwide, a […]

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5 mins read

SIGNALS FROM THE SEASON

Deborah Malone0Tagged , ,

What Christmas Revealed About Trust, Humanity, and Marketing As the holiday season fades and marketers begin shaping the year ahead, a few Christmas campaigns linger — not because they “won” the season, but because of how audiences reacted to them. These questions build directly on themes we explored earlier this season in our holiday advertising […]

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5 mins read

Why Big Ideas Stall — And How Marketers Can Become the Chief Alignment Officers

Deborah Malone0Tagged , ,

Susan Schramm on De-Risking Strategy, Moving People to Action, and Fast-Tracking Ideas in a Fragmented World When bold ideas stall, marketers are often the first to feel the friction. They see it in the brief, hear it in the rooms where decisions wobble, and feel it when a campaign that should work never gains traction. […]

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8 mins read

LondonAI and the New Advertising Equation

Deborah Malone0Tagged , ,

How Michael Moszynski Wants to Redefine Creativity, Value, and Human Intelligence in an AI-Driven Era … When LondonAI launched, it didn’t introduce itself with glossy promises of transformation, magical savings, or instant innovation. Instead, it opened with a campaign showing all the things AI simply can’t do. It was witty, slightly irreverent, and intentionally sobering. […]

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8 mins read

GEN MORE+ Signals: How Multigenerational Marketing Is Becoming a Brand Advantage

Deborah Malone0Tagged , ,

From Martha Stewart for American Eagle to Gwyneth Paltrow and Apple Martin for Gap to Coach’s cross-age resurgence, brands are learning that the strongest growth comes from connecting generations—not dividing them. Marketers have spent the better part of a decade fixating on generational labels—Millennials, Gen Z, Gen Alpha. Yet the most resonant campaigns of 2025 […]

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6 mins read

The Groom Boom Is Real—And It’s Redefining How Consumers Buy Everything

Deborah Malone0Tagged , ,

From hyper-specific searches to ingredient transparency, men’s grooming shows how all brands must evolve to win the next generation. MyTelescope trend signals highlight a market moving from scent-led novelty to science-backed performance, with lessons for every marketer. For decades, men’s grooming was a category defined by habit and heritage: predictable shaving products, mass-market deodorants, and […]

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7 mins read

Inside Jen Harrington’s “Eat In or Dine Out”: A New Menu for Modern Marketing

Deborah Malone0Tagged , ,

How HATCH’s CEO is helping CMOs navigate talent gaps, cultural complexity, and the shift toward blended teams. “Eat In or Dine Out” Reframes the Agency–Client Relationship. When Jennifer Harrington launched HATCH, she wasn’t trying to build just another agency — she wanted to build a new model of creative collaboration. One that gives marketers a […]

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8 mins read

Santa in a Bulletproof Vest: The Peace Campaign Cutting Through Holiday Noise

Deborah Malone0Tagged , ,

How Finland’s CMI Peace Foundation uses a universal icon to confront an unstable world. At a time when global conflict dominates headlines and uncertainty shapes public mood, Finland’s CMI Peace Foundation has reimagined one of the world’s most familiar symbols—Santa Claus—to deliver an urgent message about the fragility of peace. The creative boldness of placing […]

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4 mins read