When Anthony Farina talks about joining the Fujifilm Corporation, he doesn’t describe it as a career move. He calls it, “Stepping into one of the most compelling transformation stories in modern business.” For decades, Fujifilm was synonymous with photography. Today, it is a diversified global company spanning healthcare, life sciences, advanced materials, and imaging technologies […]
Sebastian Vedsted Jespersen and Kasper Ulf Nielsen contend that AI-mediated discovery is compressing differentiation into summary — and that brands must now encode proof to avoid flattening into parity. It is always wonderful to see our Internationalist Innovators do well. It is rarer to watch two of them quietly build something that may alter the […]
Initial Signals from The Internationalist’s GenMORE+ Index suggest that audiences aren’t penalizing age in advertising. What they reject is outdated framing. For years, marketers have quietly worried that featuring people over 50 risks aging their brands. The assumption has been simple: youth drives growth. But early findings from The Internationalist’s GenMORE+ Index — based on […]
Founder Sonsoles Gonzalez on brand evolution, ageism in marketing, and why the industry must rethink its assumptions about relevance, confidence, and growth. For decades, marketing has quietly operated on an outdated timeline. Career momentum peaks early. Innovation belongs to youth. And women, in particular, are often treated as if their relevance fades just as their […]
Valentine’s Day remains one of the world’s most recognized cultural moments — yet new global search patterns suggest the holiday is quietly evolving. Interest is declining overall, but curiosity about meaning, personalization, and inclusive celebration is rising. For marketers, this shift signals not a fading holiday, but a reframing of how people connect and express […]
Hollywood has just confirmed what many marketers have been slow to fully act on:Age is no longer a proxy for relevance — or restraint. New research from AARP shows that audiences 50 and over are not only watching more movies and streaming content — they are shaping how stories about aging, ambition, romance, and relevance […]
ANA’s CEO Discusses Trust, Brand Loyalty, and What Marketing Must Get Right in 2026 As marketers enter 2026, the tension between acceleration and trust has never been more visible. New technologies—especially AI—are unlocking extraordinary possibilities, yet recent consumer backlash to AI-generated advertising is reminding brands of a timeless truth: innovation without authenticity erodes trust. That […]
The CMO job market is no longer in recovery. It’s in overdrive. According to new data from executive search firm Taligence, global CMO appointments rose more than 60% in 2025, extending a multi-year surge in senior marketing leadership movement. On the surface, it looks like a vote of confidence in marketing’s strategic importance. Look closer, […]
What the return of the Most Interesting Man reveals about confidence, credibility, and why some brands age better than others. For a category under pressure—crowded shelves, shifting tastes, younger consumers drinking less—the instinct is often to chase novelty. New faces. New formats. New relevance cues. And yet, one of the most talked-about advertising moves this […]
For years, the marketing industry has spoken the language of partnership. Long-term relationships. Strategic collaboration. Shared ambition. New research from the European Association of Communications Agencies (EACA), however, suggests a growing disconnect between what marketers say they want from agencies—and the conditions they create for those relationships to succeed. Based on responses from nearly 150 […]
